VOCAL

Voice of Organisations in Coffee Alliance

The VOICE Network is happy to facilitate VOCAL, our sister network in the coffee sector.

VOCAL is a platform for provocative thinking, innovation and exploration of complexities that remain critical yet not fully understood. It is a network of civil society groups working towards sustainability in coffee. A network designed to challenge prevailing assumptions, revisit the dominant narrative, and develop better narratives. 

The collaboration between civil society organisations of the global south and the global north, coupled with discussions, experimentation, and practical application, is anticipated to yield actionable insights applicable to programming, advocacy, or policy guidance.

The membership and structure of VOCAL are currently still in a formative phase. The organisations contributing to this first publication are Coffee Watch, Fairfood, Fern, Forests of the World, Inkota Netzwerk, Oxfam Belgium, Public Eye, and Rikolto, supported by Ethos Agriculture and the VOICE Network.

Coffee’s Regulatory Blend

On International Coffee Day, a new alliance of civil society organisations in coffee releases their first report: “Coffee’s Regulatory Blend”. This report points to the benefits of the upcoming regulations in the coffee sectors, and urges the sector to catch up and step up on their compliance, rather than pushing back. It also calls on the EU to not bow to pressure to reopen the negotiations on the regulation, and provide support to smallholders. 

Mandatory sustainability regulations are becoming the new standard for global commodities, including coffee. This shift is not just necessary but overdue, and is vital for the sector’s future. The coffee industry’s response to this evolving regulatory environment has been inadequate. However, these regulations bring significant benefits for the planet, farmers, and coffee companies alike. They aim to curb deforestation, enhance human rights protections, and boost the credibility of sustainability claims.

By mandating companies to address the living income needs of smallholders, these regulations make it clear that fighting farmer poverty is no longer a voluntary action. Additionally, the private sector stands to gain from a more harmonized and equitable marketplace, where all players must adhere to the same sustainability standards. The short-term costs of implementing sustainability measures are far outweighed by the risks of doing nothing and losing viable coffee-growing land due to environmental neglect or a waning appeal of coffee farming for future generations.

The coffee sector needs a clear understanding of the benefits of regulatory changes and the harms of maintaining business as usual. Embracing this new normal – where sustainability is no longer voluntary – is essential for the industry. Sustainability regulations are here to stay and will be a driving force in driving systemic sector transformation going forward.