Why the Nescafé Plan fails to benefit farmers
Nestlé, the world’s largest coffee group, has promised that from 2025 it will only sell coffee that has been sourced « responsibly ». The Nescafé Plan, launched in 2010, is supposed to have improved the lives of hundreds of thousands of people involved in coffee growing. A new Public Eye report reveals a different reality: those who have taken part in this programme in Brazil and Mexico can barely make a living from growing coffee.
Area of focus: Coffee
Author(s): Carla Hoinkes, Florian Blumer
Organisation/institution: Public Eye